Communicating Clean Label

Infographic: Communicating Clean Label

Gaining a brand loyalty foothold with today’s food and beverage consumers requires developing and delivering clear and concise messaging.

Clean label is the new norm and provides opportunity for existing and new companies to differentiate themselves in an increasingly saturated and competitive market. But gaining a brand loyalty foothold with today’s food and beverage consumers requires developing and delivering clear and concise messaging. Brands must communicate clean label product attributes such as organic and non-GMO while keeping supply chain transparency, label claims and regulations top of mind.

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