The Market Is Becoming More Responsible
To explore the changing nutrition marketplace, the Next Data team at the New Hope Natural Media set identified meaningful shifts in attitudes, beliefs and behaviors relating to nutrition by conducting two 15-minute surveys, each with 1,000 consumers representative of the U.S. adult consumer marketplace.
The research found the marketplace is becoming more responsible. No longer is consumption a passive acquisition of stuff. Increasingly, consumers see buying as an act that impacts others and one that requires ethical decision making. Boomers and Millennials have a 23-point difference in their orientation toward the morality of commerce, and a 37-point difference in willingness to pay more for responsibly produced food
Amanda Hartt, market research manager, New Hope Natural Media presented this data on “The Changing Nutrition Marketplace” at SupplySide West.