How Millennials Are Transforming Modern Marketing
Millennials—consumers aged 17 to 35—with their focus on transparency, clean labels and technology, have changed the way health and nutrition brands attract customers. This slide show covers market statistics on Millennial purchasing habits. It also offers insights into online marketing, which helps brands reach their target consumers with SEO-friendly websites, social media initiatives and influential endorsements.
This slide show was adopted from the SupplySide West Workshop “How Millennials Are Transforming Modern Marketing,” presented on Tuesday, Sept. 26, 2017, at the Mandalay Bay in Las Vegas.