Social media could be a great way to market supplements to consumers using influencers and brand ambassadors, but the most popular social media sites restrict supplement advertising—some too much, according to Mark Potocnjak, CFO, Herbally Yours. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Potocnjak talks about being denied advertising of supplements by Snap Inc., the owner of the popular social media site Snapchat. In this podcast, they discuss:
- The supplement advertising policies of Snap, Facebook/Instagram and Twitter.
- The legal concerns of using influencers and satisfied customers to promote supplements on social media.
- Steps industry should take to engage social media sites to educate them on the safety and efficacy of supplements.
Learn more about capturing the youth demographic in INSIDER’s Digital Magazine “Marketing to Millennials: Strategies for the Health and Nutrition Industry.”