Healthy INSIDER Podcast 75: Appealing to the Beverage Consumer

Design, transparency and the right ingredients are critical to attracting beverage consumers, according to Dan Mader, senior vice president, Califia Farms, who spoke at Beverage Marketplace at Ingredient Marketplace in Orlando in April 2017. In this podcast, Mader and Sandy Almendarez, editor in chief, INSIDER, discuss how beverage brands can appeal to, fascinate and engage today's consumers, who demand knowledge and trust from their products.

Design, transparency and the right ingredients are critical to attracting beverage consumers, according to Dan Mader, senior vice president, Califia Farms, who spoke at Beverage Marketplace at Ingredient Marketplace in Orland in April 2017. In this podcast, Mader and Sandy Almendarez, editor in chief, INSIDER, discuss how beverage brands can appeal to, fascinate and engage today’s consumers, who demand knowledge and trust from their products.

They also cover:

  • How to get the right mix of art and science to design an eye-catching beverage package
  • The best way to tell the brand story (people don’t want to think of their foods as being produced in a factory)
  • The reason Califia Farms maintains in-house production for its products rather than relying solely on co-packers

Learn more from other speakers at Beverage Marketplace

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