In 2016, more U.S. adults are taking supplements than in years past, accounting for more than 170 million who turn to supplements to add nutrients to their diets. The most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN) found that 71 percent of U.S. adults take supplements, which is an increase from 68 percent last year.
In this Healthy INSIDER Podcast, Nancy Weindruch, Senior Director, Communications, CRN, and Sandy Almendarez, editor in chief, INSIDER discuss the recent survey and what it means for the health and nutrition industry. They cover:
- How Millennials are a driving force behind the increased numbers
- The shift in the reasons consumers are taking supplements
- The specific supplement categories that are seeing increased consumer usage
Most U.S. Adults Take Dietary Supplements, According to New Survey (2015 data)
- CRN: 68% of U.S. Adults Use Supplements (2014 data)
- CRN Survey: Most Adults Take Supplements (2013 data)
- 68 Percent of Americans Use Supplements CRN Says (2012 data)
- Supplement Use on the Rise (2011 data)
- Consumer Confidence, Supplement Use Up (2010 Data)
This podcast was recorded at the CRN annual conference in October 2016. Got feedback? Email Almendarez at email@example.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.