Healthy INSIDER Podcast 132: Can A Clean Label Help You Achieve Brand Love?

We are in the midst of a food renaissance. Food is no longer just an aspect of our individual lives; it's increasingly a central part of our culture. It's being used to help define who we are and the values important to us. The signs are everywhere--from celebrity chefs to bloggers to popular media covering all things food, all day, all night. For a brand to succeed in today's fickle food culture, it needs to go beyond just being on the shopping list.

We are in the midst of a food renaissance. Food is no longer just an aspect of our individual lives; it’s increasingly a central part of our culture. It’s being used to help define who we are and the values important to us. The signs are everywhere—from celebrity chefs to bloggers to popular media covering all things food, all day, all night. For a brand to succeed in today’s fickle food culture, it needs to go beyond just being on the shopping list.

In this episode, Bill Sherman, research director at Foodmix, and Judie Bizzozero, managing editor at Natural Products INSIDER discuss:

 Key considerations for developing and delivering clean label branding through packaging, marketing materials and social media.

  • How the food renaissance is changing the way food and beverage brands should look at marketing and branding.
  • Key points companies marketing clean label food and beverages should keep in mind when creating brand love?

 Got feedback? Email Judie Bizzozero at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

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