Food Innovation

When food and beverage product developers are considering a new product launch, the first step should be the focus on a consumer’s needs.

When food and beverage product developers are considering a new product launch, the first step should be the focus on a consumer’s needs. Consumers are motivated to achieve a particular goal, such as losing weight or increasing their daily protein or fiber intake. One thing to keep in mind is that consumers are entrenched in their daily habits and lives and in order to appeal to them a food product must have what they are looking for in that moment. With many challenges in developing new products that will appeal to a targeted consumer, Greg Stucky, Chief Research Officer, InsightsNow, shares his tips on what food and beverage product developers need to focus on when creating new products.

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