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Exploring the Japanese specialty food market – podcast

Japanese consumers value presentation and unique flavors, which could lend inspiration for products launched throughout the globe, according to GreenPurse PR’s Lisa Mabe.

Japanese shoppers have a variety of healthy consumer package goods (CPGs) to choose from offered in several types of retail outlets from convenient stores to supermarkets, specialty stores and high-end shops in luxury stores. Like American consumers, they are interested in snack foods, unique flavors and ingredients, and food “experiences.” But unlike Americans, third-party certifications aren’t valued as much, but presentation is king.

Lisa Mabe, founder and CEO of GreenPurse PR, observed these aspects of the Japanese retail landscape during a recent visit where she was conducting shopper research. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Mabe recounted her top takeaways of the Japanese specialty food market, including:

  • The ubiquity of matcha in lattes, smoothies, baked goods, candies and more.
  • The large presence of beef and dried seafood on the market,
  • Tips for U.S.-based brands that are exploring launching products in Japan.

Links and resources:

Got feedback? Email Sandy at Sandy.Almendarez@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

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