Millennials in the United States fuel social media, keep up with the latest trends, quickly integrate new tools and devices into their lives and spend US$600 billion a year. In fact, experts predict their spending power will exceed $1 trillion by 2020.

So, if you’re trying to target the 92 million online users between 19 and 35 years old, you have a lot to learn—and a lot to earn.

Eighty-five percent of Americans aged 18 to 29 years own smartphones, and 51.3 percent of all website visits occur on mobile devices. Designing a mobile-friendly website is crucial to business success.

Millennials do not limit themselves to just one social media platform. But how do brands reach targeted audiences across relevant platforms—and create engagement—without spreading themselves too thin? The answer is high-quality content.   

Focusing on what interests the targeted audience will allow a brand to create posts that satisfy consumers’ hunger for more. Imagine what the people who are most likely to be interested in a brand might be searching, so you can use social media to drive more traffic to your website.

Videos, podcasts, infographics, blogs, case studies, quizzes and email newsletters are just a few examples of content marketing. Straying away from traditional advertising tactics, and sharing industry knowledge instead, is a subtler way of spreading brand awareness.

And when a brand supplements its organic efforts with paid advertising, it puts its reach into overdrive. Put a brand in front of the target audience, and keep them on the line through dynamic remarking.  

Learn more marketing to Millennials from Lance Bachmann during the How Millennials Are Transforming Modern Marketing Workshop on Tuesday, Sept. 26 at 9:00 a.m. at SupplySide West in Las Vegas.

Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia area. He has an extensive resume when it comes to speaking experience, presenting at some of the best-known events in the digital marketing spheres, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit West and Ungagged. Bachmann and his team of more than 70 digital marketers provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.