SALT LAKE CITY—BrandHive’s Jeff Hilton will lead a session on brand awareness and customer retention at the Helm Society’s meeting next month at the Trump International Hotel in Las Vegas.

The Helm Society is a peer advisory group that serves CEOs and industry leaders. The CEO Roundtable is part of a year-long program in which Helm Society members convene to address business challenges, build relationships with peers, and share synergies. A select group of experts is invited to each quarterly CEO Roundtable to address the “high stakes challenges" shared by group members.

Hilton is a widely recognized marketing strategist in the natural products industry who will bring 35 years of advanced business and marketing insights to the upcoming CEO Roundtable. He has provided high-level strategic planning and branding expertise to consumer-packaged goods and value-based ingredient companies around the globe. Hilton plans to share proven concepts to help elevate a firm’s competitive advantage with a strong brand identity and strategic marketing initiatives. His session, “Building Buzz with Jeff Hilton," will take place Oct. 6, 2014. For more information, visit http://helmsociety.com/ceo-rountable-jeff-hilton/.