Natural Products Insider is part of the divisionName Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Ad spend in the dietary supplement category – infographic

Ad spend in the dietary supplement category – infographic

A study by Kantar Media revealed digital and connectivity trends among consumers coincide with higher digital ad spend in 2018 compared to 2013.

Advertisers have spent nearly US$900 million on vitamin, mineral and supplement products over the past year, including $239 million on advertisements for vitamins and minerals and $640 million on advertisements for nutritional supplements, according to Kantar Media’s 2018 MARS Consumer Health Study. The study also reviewed digital and connectivity trends among consumers, coinciding with higher digital ad spend in 2018 compared to 2013.