April 14, 2011
WASHINGTONApproximately 33 million Americans will celebrate Easter Sunday this year at their favorite restaurant this year, and more than half will hop on over to an abundant buffet, according to new market research from the National Restaurant Association.
Buffets will be popular options for Easter diners this year, as they provide a variety of food options to fit anyones dietary needs and preferences," said Hudson Riehle, senior vice president of the Research and Knowledge Group for the National Restaurant Association. Restaurants planning their Easter menus should consider both traditional offerings, including baked ham and deviled eggs, as well as new twists on those dishes, such as ethnic flavors and health-conscious versions, to appeal to todays increasingly sophisticated diner."
Overall, 14 percent of adults plan to celebrate the holiday with a special meal at a restaurant. Forty-six percent of those are planning a special Easter lunch at a restaurant, while 44 percent will enjoy a meal at dinner. Twenty-nine percent of consumers visiting a restaurant for an Easter meal are planning to dine out for brunch, while 21 percent are going out for breakfast.
Data revealed 48 percent of diners are most likely to choose their favorite restaurant regardless of Easter specials; 16 percent of Easter diners said will choose a restaurant with holiday specials or menu items; and 13 percent will select a restaurant that they havent been to before.
Consumers were asked what they considered must-have" features or foods for Easter at a restaurant. Fifty-one percent said a buffet was essential; 39 percent wanted ham on the menu; 37 percent listed pastries; and 27 percent wanted eggs. Only 7 percent of those surveyed considered lamb essential to their Easter dining experience.
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