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Smooth Moves: Joint Health Support

Article-Smooth Moves: Joint Health Support

Smooth Moves
As more people of all ages begin to indulge in their favorite sports or types of exercise, the need for joint-support supplements aimed at the highly active lifestyle has never been more attractive. INSIDERs Sports Nutrition: Joint Health Digital Issue highlights ingredients to soothe aching joints and prevent future exercise-related injuries. It also offers expert marketing tips and the latest data in the sports nutrition and joint health categories via Euromonitor International. Takeaways include: *Products positioned around joint health accounted for just over 4 percent of global dietary supplement sales in 2014. *Consumers have been increasingly drawn to alternative products, such as herbal/traditional formulations. *Joint health products using non-traditional delivery formats will likely find greater success with the active crowd.

Table of Contents

  • Viewpoint: Hole in the Roster
  • Smooth Moves
  • Joint Health Marketing to a Target Audience
  • Sports Nutrition Focus Area: Joint Health
  • Takeaways for Your Business

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