2001 Post Show Review
Cardinal Brings Customers to Aida
One benefit to holding SupplySide East in Secaucus, N.J., is the close access to New York City and its myriad nightlife options. Cardinal Nutrition took advantage of the opportunity to bring 50 of its associates and prospective customers to a showing of Aida. Virgo Publishing helped arrange bus transportation to the city, complete with wine and cheese before the show. "Our sponsorship of the Broadway show this year was a great investment," said Tom Haberer, director of sales and marketing with Cardinal Nutrition. "We had the chance to interact in a more personal way with some of our OptiMSM branding partners and were able to meet with several new potential customers. It was a memorable experience for everyone."