From weekend warriors to the young at heart, consumers increasingly understand that healthy joints require a healthy lifestyle and lifelong care, which can include supplements targeted to bolster joint health. This Digital Magazine explores natural ingredients, such as glucosamine, chondroitin, collagen, curcumin and turmeric, which are becoming increasingly popular in the joint health market, as well as legal issues surrounding health claims. Takeaways include: *The market for natural joint health products is valued at US$30 million within the natural channel. *Natural ingredients such as glucosamine, chondroitin and collagen help increase range of motion. *The joint health industry is strong, with room for formulation and advertising innovation.