Curcumin—the principal curcuminoid of turmeric—is a rising star in the supplement market. With its anti-inflammatory, antioxidant and anti-cancer roots growing deeper among consumers, curcumin-containing products are in high demand. In fact, the market is anticipated to reach US$99.3 million by 2024, according to a recent report from Global Market Insights, representing a compound annual growth rate (CAGR) of 9.5 percent. This video reviews the U.S. and global market for curcumin, including which positionings are seeing the most growth, where innovation in the global market is taking place, and how to expand the market.