In 2012, the market for bone health ingredients in the United States and Europe was valued at roughly $347 million, according to data from Frost & Sullivan. However, a 2016 Packaged Facts report predicted both joint and bone health categories will decline in the United States through the year 2020.
Not to fret, bone health is a category of interest for one of the fastest growing demographics—the senior population. Increasing rates of osteoporosis and the need for bone support solutions for women and youth are additional factors impacting the market.
This video features an interview with Sébastien Bornet, vice president of global sales and marketing, Horphag Research, recorded at SupplySide West 2016 in Las Vegas.
Research mentioned in this video includes:
Vitamin K2 as VitaMK7 from Gnosis was shown to support biochemical mechanisms that support bone mineralization.(British Journal of Nutrition. 2011;106(7):1058-62.)
MenaQ7 from NattoPharma can counter the effects of calcified and stiff arteries by improving arterial stiffness.(Thromb Haemost. 2015 Feb 19;113(5).)
New research published in 2017 indicated a positive correlation between high dairy and animal protein intake in postmenopausal women and bone strength.(Am J Clin Nutr. 2017 Feb;105(2):513-525. DOI: 10.3945/ajcn.116.134676)
- High levels of carotenoids alpha-carotene, lycopene and beta-cryptoxanthin were associated with increased bone mineral density in middle-age and elderly Chinese women, according to a 2016 publication.(Osteoporos Int. 2016 Apr;27(4):1593-601.)