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Ready-to-drink (RTD) teas and coffees are growing in both the retail and convenience store spaces. Tea brands have an opportunity to incorporate botanical ingredients to offer consumers an exotic flavor experience while boosting nutrition. And coffee brands have an opportunity with cold-brew, as it may very well be the craft beer of coffee. What's really brewing, however, are new flavor fusions. But the question remains, are consumers willing to venture out and try new flavor combinations, or are RTD teas and coffees limited to the basics like chocolate coffee and herbal tea? Takeaways include: *RTD tea brands have an opportunity to incorporate botanical ingredients for a flavorful, functional beverage *RTD tea and coffee flavors are across the board—from classic, traditional flavors to ethnic, fruity, fresh, sweet & bold *Flavors, as well as other ingredients such as protein, can work with or against a RTD coffee or tea
Oct 30, 2015
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