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The latest on beverage types, ingredients and market data – digital magazine

The latest on beverage types, ingredients and market data – digital magazine

Beverages meet needs spanning from basic hydration and fun libation to fortified function. With an estimated 65 percent of consumers always having a beverage on hand, even a crowded marketplace can accommodate new players. Meal-replacement beverages; nutrient-dense, sugar-sparse drinks for kids; and more natural, creative alcohol-based options are areas of potential growth. Plant-based protein, prebiotic fiber, collagen, vitamins, adaptogens, cannabidiol (CBD) and nootropic ingredients such as ginseng and lion’s mane mushrooms also remain popular.

Takeaways for Your Business:

• Relaxation, digestion and beauty are top categories offering opportunity for beverage brands. 
• Drinks with simple ingredients, transparent sourcing and diverse flavors appeal to consumers.
• Mainstays such as water, coffee, tea, juice, soda and beer are all seeing successful innovation.

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