Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Innovation in Functional Beverages

Article-Innovation in Functional Beverages

In its 2015 beverage landscape study, Mintel found consumers are pushing away carbonated soda, sugary juices and dairy milk in favor of healthier-for-you options. As such, functional beverages continue to win retail shelf space, particularly brands that emphasize convenience, creativity, taste and image while maintaining their "healthy" status. Popular categories include sports and performance beverages, energy drinks, enhanced water or fruit drinks, soy options and ready-to-drink (RTD) teas.Besides exploring packaging, distribution, product development considerations and trends, this issue contains insight from long-time beverage industry veterans Jim Tonkin and Debbie Wildrick. Takeaways include: • Brands are leveraging "drinkable breakfast" and "liquid snack" concepts for active consumers. • Functional brands must account for product packaging and merchandising considerations at retail. • 2016 regulatory changes in serving size could affect a beverages range of permissible label claims.

Table of Contents

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.