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How CPGs are creating disruption in the functional beverage aisle – podcast

The health and wellness base is driving growth in the global beverage market, and we are fortunate to be in the center of the functional beverage category, said Jim Tonkin, president and founder of Healthy Brand Builders.

The global beverage market is expected to exceed US$1.9 trillion by 2021; however, rising demand for convenience beverages among health-conscious consumers is driving growth in the $94 billion functional beverage category. Brands have adapted to the new norm of clean label ingredients and are now disrupting the beverage aisle with innovative drinks that not only taste good but also deliver on efficacious doses of ingredients. Key to success is finding market opportunities and delivering on consumer expectations.

In this SupplySide West edition of the Healthy INSIDER Podcast, Judie Bizzozero, senior editor, Natural Products INSIDER, and Jim Tonkin, president and founder of Healthy Brand Builders, discuss:

  • Market drivers and opportunities in the functional beverage market.
  • How brands are adapting to the new norm of clean label ingredients in functional beverages.
  • Trending ingredients such as botanicals, herbs and spices that add functionality.
  • How brands deliver on taste and efficacious doses of ingredients
  • Examples of brands that are creating disruption in the functional beverage space.

Links and resources:

Got feedback? Email Judie at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

Learn more about this topic and other industry trends at SupplySide West & Food ingredients North America 2019, the largest gathering of health and nutrition professionals. Join us on October 15-19, 2019 in Las Vegas, NV. REGISTER TODAY!

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