Crystal Clean: Designing Clean-Label Beverages

<p>All it took to turn "brominated vegetable oil" into a household name was a bottle of Gatorade, a 15-year-old and an online petition. Those were the three simple, increasingly familiar ingredients that, when combined and agitated at Internet speed in late 2012, aproduced the most recent brouhaha to emerge over a "chemical-sounding" additive to our foods and beverages. </p>

All it took to turn "brominated vegetable oil" into a household name was a bottle of Gatorade, a 15-year-old and an online petition. Those were the three simple, increasingly familiar ingredients that, when combined and agitated at Internet speed in late 2012, aproduced the most recent brouhaha to emerge over a "chemical-sounding" additive to our foods and beverages.

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