There are no “natural” cosmetics, but there are formulation strategies that can be followed to create cosmetics and personal care products that are more “natural” than standard products.
In this SupplySide West edition of the Healthy INSIDER podcast, Rachel Adams, managing editor, and Perry Romanowski, vice president of Element 44 Inc., discuss strategies for formulating natural cosmetics.
Use of greenwashing as formulating strategy, which involves slight modifications of standard cosmetic formulas to provide natural appeal and allow for natural marketing;
Use of standards such as those developed by USDA or NSF, among others, in natural cosmetics formulation; and
Prevalence of “natural” cosmetics in the market vs. standard/conventional products.
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