The market for natural beauty and personal care products is outpacing the marketing for conventional products, driven by consumer interest in natural solutions and other beauty, cultural and demographic trends. However, operating within the natural beauty space is no easy feat; a lack of clarity around use of the term “natural” poses challenges to marketers, formulators and brand owners. Additionally, natural ingredients can pose challenges in formulation, as compared to their synthetic counterparts.

This Slide Show was adopted from the SupplySide West Workshop, “Exploring Opportunities in the Natural Beauty Market,” presented on Tuesday, Sept. 26 in Las Vegas.