In an unpublished study, IBR products containing IBR-Phyto(flu)ene showed to reduce the appearance of wrinkles, increase skin firmness and elasticity, even skin tone and protect the skin from UV damage. IBR-Phyto(flu)ene is a patented colorless carotenoid that come in four products from IBR and are colorless in the visible range and absorb light in the UV range only.

According to the company, using 1.5 percent IBR-TCLC cream-gel, a colorless carotenoid from tomato extract, twice daily for one month, participants reported a statistically significant difference in skin radiance, smoothness, elasticity, wrinkle reduction, visible health and youthfulness, compared to the placebo. IBR states that the molecules in the colorless carotenoids enhance the skin's anti-inflammatory capacity and protects against UV and oxidative damage that can lead to premature aging. It also states that it protects DNA from UV and free radical damage and collagen from degradation.

IBR develops, manufactures and sells natural active ingredients for the cosmetic, food and pharmaceutical industries. IBR performs its research and development at its own research laboratories.