Amid a worldwide shift away from synthetic ingredients, Asia has demonstrated impressive growth potential in terms of natural/organic cosmetic products sales. Research and consulting company Organic Monitor predicted natural/organic cosmetic product sales will pass the US$1 billion mark by 2017 in the economically prosperous pan-Asian market.
According to Organic Monitor’s recent report, prepared exclusively for in-cosmetics Asia 2015, most Asian-American consumers are not fully aware of differences between natural and conventional cosmetics; in addition, natural products are not generally available in most retailers selling cosmetics and toiletries. But with the size of China’s organic foods marketalready ranked fourth in the worldplus natural and organic cosmetic sales expanding at double digit rates in Asia, it’s clear the Asian region will continue to shift its preferences toward natural/organic products.
“The major driver of market growth in the Asian/global market is growing consumer awareness of synthetic chemicals in cosmetics and toiletries," Organic Monitor reported in a statement to INSIDER. “As they become aware of the potential harmful effect of parabens, phthalates, etc., consumers are switching to natural and organic products. In Asia, some consumers are buying natural and organic cosmetics as they are considered to be premium/prestigious products. This is partly because such products are from Western countries and produced to higher standards than local/Asian products."
Concept stores make up a major channel for natural and organic cosmetics, Organic Monitor also stated, and many U.S. and Asian brands are opening stand-alone stores or salons for their brands. Aveda is currently the frontrunner, operating concept salons all across Asia, but an increasing number of Asian brands have also invested in concept stores to raise visibility and awareness of their products.
“In spite of many green brands boycotting the Chinese market, [the natural cosmetic market] remains the most prominent in Asia," Organic Monitor added. “High-end brands are coming into the Chinese market, attracted to the rising purchasing power of its consumers." The company also reported that Japan has the second largest market for natural and organic cosmetics in Asia.
Sarah Gibson, exhibition director, in-cosmetics Asia, reiterated the great potential for natural and organic cosmetic products within the Asian market, adding that the topic will be highlighted at this year’s show in Bangkok, November 3 to 5.