Will Madden, Whole Brain Consulting, has worked in the food industry for the past 20 years, specializing in big-picture operations, supply chain management and contract negotiation between food companies and contract manufacturers. Madden has helped everything from startups to multimillion-dollar businesses find perfect-match contract manufacturers, setting them up for long-term success. He is also the author of “Separating the Con Man From the Co Man – A Guide to Contract Manufacturing."