Matt Cotton

Matt Cotton

Founder and CEO, Rooted Food Sales

Matt has worked as director of foodservice sales for two startups, Farmwise (acquired by B&G Foods) and Buen Sabor, helping both to turn food service from scratch into strong businesses in under a year. He deepened his understanding of the industry by spearheading food service sales for PGI, a $50-million company. Matt has done extensive work with most of the industry’s major distributors and management companies, and he has sales experience in nearly every food service category, specializing in college and university, business and industry, and healthcare and convenience.


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