Steven Newmaster, Ph.D., attained his doctoral degree in botany and is a long-time professor at Ontario, Canada-based University of Guelph. He’s worked on more than 100 publications, including books and scientific journal articles on plant diversity, ethnobotany and natural health products (NHPs). His research has identified a number of problems with the mislabeling of botanical ingredients in food and NHPs—for which he has developed disruptive biotechnology using molecular diagnostics to authenticate species ingredients. Newmaster is actively engaged in the development of policy on international trade of botanical products, including product authentication and certification standards within the food and natural products industry within Canada, the United States, EU and Asia. He is a co-founder and chief science officer (CSO) of TRU-ID, an international certification program for authentic natural ingredients in food and NHPs registered in Canada, the United States and the EU, encompassing nearly 30 countries. Newmaster also co-directs the newly established NHP Research Alliance at the University of Guelph.