Chief Operating Officer, Natural Marketing Institute
As chief operating officer, Steve French leads Natural Marketing Institute (NMI), a strategic consulting, market research and business development firm specializing in the health, wellness and sustainability marketplace. He has over 30 years of related experience and insight into today’s consumer and market trends, and has pioneered a range of consumer databases to help clients navigate, identify and validate market opportunities. Prior to joining NMI, French spent 15 years at PepsiCo, Mars and Marriott. For more information on NMI’s services or proprietary research tools, contact [email protected].
Steve’s Recent activity
Although awareness of CBD is extremely high, the level of information and knowledge about CBD varies widely.
The societal trend of personalization extends to health and wellness, with brands capitalizing on consumers seeking individualized nutrition and supplement plans.