Mike Danielson is Partner of Media Relations Agency ( www.Publicity.com ) and President of the Health and Nutrition Division. Mike is a visionary and a trusted marketing mentor for many well-known companies within the health and natural products industries. People often say he knows everyone in the industry from raw materials suppliers, contract manufacturers, clinical research organizations, legal and regulatory experts and manufacturers to marketers, retailers, e-tailers and nonprofits that serve the industry.
He has an impressive mastery of marketing. He thrives on using his 30 years of experience and good instincts to manage campaigns that have measurable impacts on clients’ bottom lines. Mike enjoys consulting with his clients in positioning, leveraging promotional and influence channels, brand and reputation management, consumer education and media relations. Mike’s programs have had a direct and measurable impact on consumer awareness and purchasing habits. He has forged strong relationships with key stakeholders in the health and nutrition sector, moved public opinion through publicity, and encouraging positive and healthy behavioral changes.
During the early 1990s, his focus on influential health and nutrition promotions (publicity) resulted in the development of a massive network of experts ranging from university professors, researchers, scientists, healthcare professionals, best-selling authors, government advisory panel members and celebrities. These Key Opinion Leaders continue to educate consumers on the benefits of clients’ products.
This network has evolved into a multi-purpose resource as his clients make critical decisions on clinical research, health and scientific advisory boards, media spokespeople, conference and sales meeting presenters, content development resources, product development teams as well as legislation, legal and regulatory issues.