Lisa Schofield is a veteran writer and editor who got her start interviewing rock stars for national music magazines. She now writes and edits content for B2B media and suppliers in the natural health product industry. She has served as editor for Vitamin Retailer and Nutrition Industry Executive, and prior to that as associate editor for Whole Foods.
Lisa’s Recent activity
The joint health supplement category appeals to three main consumer groups, offering plenty of room for new products, concepts and users.
Formulating for female athletes who need to fulfill athletic goals through acquiring and maintaining very lean body mass is an ideal opportunity.