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Lisa Mabe is CEO of Green Purse PR (greenpursepr.com), a boutique research and public relations (PR) consultancy based Washington. She is an award-winning PR expert with recognized expertise in marketing to women, shopper research and social communications. Mabe conducts research and directs marketing communications for companies keen to understand and connect with health-conscious female consumers. She has more than 12 years of experience working with companies around the world, such as KeHE Distributors, Saffron Road, OBE Organic and Edible Arrangements. Follow Mabe on Twitter at @LisaMabe and follow her blog, #GetInHerCart, for more marketing to women insight.
Millennial women are more complex about the natural products they buy, meaning they do more research and consider many factors before purchasing compared to male Millennials or females from other generations...
Millennials are unique in their ability to influence and be influenced by others in their social networks, and they love to show off the brands that help them live their healthy and natural lifestyles.