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Lindsey Carnett is CEO and president of Marketing Maven (marketingmavenpr.com), an integrated marketing and PR firm ranked number 15 in the United States in the beauty category by third-party ranking company O’Dwyer’s PR. She is a FOLIO Magazine 2015 Top Women in Media Rising Star and is noted for helping consumer brands with unique, clinically tested and substantiated formulations launched in the U.S. market.
Baby Boomers are a lucrative demographic for marketers in the supplement industry, and to be successful, the clear health and well-being benefits of products should be front and center of a marketing campaign.