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As chief operating officer, Jim Lassiter oversees all consulting operations atREJIMUS, formerly Ingredient Identity. He has more than four decades of experience in quality control (QC), and government and regulatory affairs throughout the pharmaceutical, dietary supplement and natural product industries with organizations such as Nutrilite, Robinson Pharma, Irwin Naturals, Chromadex, the American Herbal Products Association (AHPA) and the Council for Responsible Nutrition (CRN). A respected author and speaker, Lassiter has served on numerous industry and trade boards.
Joint health marketing claims should focus on the structural benefits substantiated by studies with healthy populations, and these legal messages should be reflected in the overall labelling of the product.