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As chief operating officer, Jim Lassiter oversees all consulting operations atREJIMUS, formerly Ingredient Identity. He has more than four decades of experience in quality control (QC), and government and regulatory affairs throughout the pharmaceutical, dietary supplement and natural product industries with organizations such as Nutrilite, Robinson Pharma, Irwin Naturals, Chromadex, the American Herbal Products Association (AHPA) and the Council for Responsible Nutrition (CRN). A respected author and speaker, Lassiter has served on numerous industry and trade boards.
Healthy aging consumers are either looking to grow older with their health intact or are looking to address concerns that arise in later life years; both need substantiated, truthful information on product benefits.