James LaValle is an internationally recognized clinical pharmacist, author, board certified clinical nutritionist and naturopathic doctorate with more than 30 years of clinical experience. He works with the NFL, NBA, NHL, MLB and the Pro Football Hall of Fame village to offer personalized health, wellness, diet and performance strategies. LaValle is best known for his expertise in metabolic and integrative medicine, with a background in natural products, lifestyle drug/nutrient depletion and uncovering the underlying metabolic issues that keep people from feeling healthy and vital. He developed health programs for the fitness industry, health care companies and professional sports teams including Corvette Racing team, Orlando Magic, Chicago Blackhawks and Anaheim Ducks. LaValle is author of more than 20 books including, “Cracking the Metabolic Code,” “Nutritional Cost of Drugs” and “Your Blood Never Lies.” He has been named one of the “50 Most Influential Pharmacists” by American Druggist magazine. He also serves on the Scientific Advisory Council for Organic & Natural Health Association.
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Without solid scientific backing, a probiotic claim on a product dilutes the market, leading to consumer frustration.