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Ilana Orlofsky joined Imbibe to help expand the marketing initiatives of the boutique, Chicago-based beverage development company. Since the onset, she found her passion for following market trends, developing product and flavor concepts, and conducting ideation sessions. In addition to presenting at national conferences, she has written about many industry topics including beverage trends in retail and foodservice, functional food and beverages, and ingredient trends. Her trend insights and articles can be found in several print and online publications. She has a B.A. from Washington University in St. Louis.