marketing consultant, Imbibe
Holly McHugh is the marketing associate at Imbibe, a Chicago-based beverage development company. She focuses on the company's external communications and brand awareness. She also monitors and analyzes beverage trends to guide clients in making strategic decisions about product development. McHugh’s market insights have been published in BevNet, Beverage Industry, Natural Products Insider, Prepared Foods, and Food Ingredients First. She has a bachelor's degree from Columbia College Chicago and a master's degree from the University of Denver.
Holly’s Recent activity
Technological advancements and consumer demand have spurred a continued growth of dairy alternative products.
Natural colors can impart beautiful hues and health benefits, but heat, light and pH can reduce vibrancy.