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Doug Kalman

Doug’s Recent activity

CBD—The hype is real, but is the science1540x800.jpg
CBD–The hype is real, but is the science?
Mar 19, 2020
CBD is everywhere, along with cure-all claims that can’t be fully backed by science. But the evidence does point to numerous beneficial effects, on many of the body’s key wellness systems.
Substantiation: Does it Matter?
Substantiation: Does it Matter?
Sep 07, 2017
Substantiation is an action word and represents the backbone of advertising and marketing, especially in the sports supplement market where research and benefit claims are important to consumers.