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Doug Kalman

Doug’s Recent activity

Substantiation: Does it Matter?

Sep 07, 2017

Substantiation is an action word and represents the backbone of advertising and marketing, especially in the sports supplement market where research and benefit claims are important to consumers.

The Need for Substantiation in the Sports Nutrition Category

Sep 03, 2015

Players in the dietary supplement sports nutrition sector must take heed when making product claims to ensure they comply with FDA and FTC regulations.