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Debbie Wildrick is chief strategy officer at New Jersey-based MetaBrand. She is a sales, marketing and operations executive and channel strategy specialist in the consumer packaged goods (CPG) industry with more than 30 years’ experience. Wildrick has had leadership roles at Fortune 500 companies including 7-Eleven Inc. and Tropicana North America (Pepsico). In addition, her experience includes a strong background in building start-up brands, including her own consulting business, the CEO of BAZI® Inc., FRS Healthy Energy and Sundance Juice Sparklers. She has also worked with leading companies in the industry including retailers, distributors and manufacturers.
Contract manufacturing for early-stage companies, in most cases, is the logical route to market to be effective for a brand that is managing capital and taking advantage of the efficiencies outsourcing offers.
Consumers are increasing their standards for quality food with transparency from brands about the products they purchase. To effectively launch clean label products, developers should focus on ingredient sourcing...
With consumers becoming interested in anti-aging products at increasingly younger ages, the market is ready for more collagen products, particularly in functional food and beverages, and in channels beyond natural.