Senior Leader, CBD Marketing's PR
Bob Musinski is a senior leader for CBD Marketing’s PR and social media practice. With experience in strategic communications as well as the news media, Musinski draws on his knowledge of what resonates with key audiences to help clients build awareness, demonstrate thought leadership and, ultimately, drive sales. Musinski has broad experience guiding PR, social media and content initiatives for food and food ingredients clients, health and wellness organizations, financial institutions, universities, non-profits and other organizations.
Bob’s Recent activity
Relying on stereotypes to provide the necessary insight when marketing supplement and natural products won’t engage the target audience effectively.