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Quality matters: Sourcing

How Ashwagandha Science Informs Formulation - Video

Gene Bruno discusses some of the science around ashwagandha, the importance of choosing a well-researched product, and the efficacy of finished products developed for target markets.


Ashwagandha has been studied for thousands of years, but its adaptogenic properties may never have been as necessary as in today’s busy world. In this video, Huntington College’s Gene Bruno discusses how exploring the science around ashwagandha informed his own formulation journey, and the effects that a well-researched product can have for consumers.


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