The sports nutrition market was valued at nearly US$28 billion in 2015, and more than ever, fitness enthusiasts are searching for natural solutions to augment athletic endeavors. A growing pool of research suggests ashwagandha promotes better health and enhances physical performance, demonstrating the ability to improve the rate of recovery following strenuous exercise, increase endurance and boost muscular strength. Report takeaways include: * As an adaptogen, the herb helps the body return to a state of normal functioning, or homeostasis; * Ashwagandha increases energy production in muscles by helping mitochondria function more effectively; * Sports formulations marketed to also support healthy testosterone levels may draw male customers.