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Kellogg Acquires Kashi

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Kellogg Acquires Kashi

BATTLE CREEK, Mich.--Kellogg Co. acquired Kashi Co. on June 30 for an undisclosed amount. The acquisition will help Kellogg position itself in the natural cereal and convenience categories. The acquisition of a successfully positioned company such as Kashi will help Kellogg extend its natural product base. For Kashi, the acquisition means a significant move into the mainstream channel. For information on these companies, visit www.kashi.com or www.kelloggs.com.

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