functional food

Why New Functional Foods Fail

The global functional food and beverage category is booming. But not all functional foods and beverages succeed. Learn what the reasons are behind the failed attempts.

What are the reasons behind a failed new functional food or beverage? Is it the taste? The texture? Or perhaps, it has something to do with the marketing of it? Whatever the reason, one thing is for sure, not all products succeed.

Download this Infographic to learn what the 12 reasons for failure are in the functional foods and beverage market.

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish