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Why New Functional Foods Fail

<p style="margin: 0in 0in 10pt;">The global functional food and beverage category is booming. But not all functional foods and beverages succeed. Learn what the reasons are behind the failed attempts. </p>

Jun 24, 2014

What are the reasons behind a failed new functional food or beverage? Is it the taste? The texture? Or perhaps, it has something to do with the marketing of it? Whatever the reason, one thing is for sure, not all products succeed.

Download this Infographic to learn what the 12 reasons for failure are in the functional foods and beverage market.

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