The U.S. - China Health Products Association (USCHPA) announced that Vitamin Shoppe joined the association. Vitamin Shoppe is a multi-channel specialty retailer of nutritional products based in North Bergen, NJ. Established in 1977, there are more than 500 locations in 42 states and Puerto Rico.

USCHPA is a U.S. non-profit association and represents foreign companies focused on China's dietary supplement and natural health products industry. The association offers its members business services to help them succeed in the Chinese market.