Global Evolutions
Vitafoods Europe Focuses on Key Nutraceutical Segments

Vitafoods Europe Focuses on Key Nutraceutical Segments

Vitafoods Europe is getting more organized and larger in order to help nutraceutical companies streamline their show experience.

Vitafoods Europe is getting more organized and larger in order to help nutraceutical companies streamline their show experience.

The global nutraceutical event is taking place at the Palexpo in Geneva on May 10 to 12, 2016. But his year, the show, which is hosted by Informa Exhibitions, will increase its focus on the key areas that matter most to its visitors. The show will be segmented into four sectors:

  • Ingredients and Raw Materials
  • Finished Products
  • Contract Manufacturing and Private Label 
  • Services and Equipment

In addition, to accommodate Vitafoods Europe’s continued growth, from next year it will relocate from Palexpo Halls 1 and 2 into Halls 3, 4, 5 and 6. The move means there will be extra space for new exhibitors and innovative content in each of the four industry sectors.

 “We’ve listened to feedback from our exhibitors and visitors, and looked carefully at how we can improve the exhibition for everybody," said Chris Lee, Vitafoods Portfolio Director at Informa Exhibitions. “Segmenting the show into these four key areas means we can develop more targeted content across all of them. It will also make it easier for visitors to meet the types of exhibitors they want to see, helping them to manage their time better while ensuring exhibitors can generate even more valuable sales leads."

 Vitafoods Europe 2016 will also offer an educational conference with panel debates, several international pavilions, the Tasting Bar and the New Products Zone.

 

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