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Vitafoods Asia Enhances Event Offerings

Attendees at the fifth Vitafoods Asia will discover a robust expo hall experience, as well as features including the Global Market Theater, GOED Pavilion and New Products Zone.

Vitafoods Asia returns to Hong Kong Sept. 2 and 3 for the fifth edition, offering the region a specialized trade event showcasing the latest ingredients, technologies and finished products. More than 170 exhibitors will be on hand to connect with an expected 3,000+ visitors from throughout Asia. “The research affirms what we’ve seen and experienced to date, that the nutraceutical, functional food and beverages, and dietary supplement industries are indeed gaining traction internationally," said Chris Lee, portfolio director for the Vitafoods events. “Our event serves the Asia Pacific segment of the global market, where growth is the most dominant both in terms of rate and share. The compelling focus on innovation sets the tone for a strong business platform at Vitafoods Asia, where one can expect to gather new insights, uncover product innovations, and to catch up on regulatory changes—all in one convenient location."

The event offers several features in the Expo Hall, designed to enhance the attendee experience and assist in tapping into the latest trends. For example, the New Products Zone focuses on ingredients and products that have been launched in the last 12 months. Among the offerings set to be included are an energy-boosting functional bread for the elderly, supplements to relieve menopausal symptoms, sight-improving and joint health supplements, a pomegranate nano-extract for anti-ageing and skin whitening, a weight-control supplement with rosehip extract, as well as a mulberry leaf extract suitable for weight loss, glycation, anti-ageing, and skin whitening.

There are two new features this year. One is the GOED Omega-3 Pavilion, developed in partnership with the Global Organization for EPA and DHA Omega-3s (GOED). The pavilion features the latest innovation and product development across all aspects of the omega-3 value chain, including sustainable sourcing of raw materials, formulation technology, odor masking techniques, and encapsulation solutions. Attendees will have access to presentations on hot topics such as next-gen forms of omega-3, plus insights on the opportunities and challenges of omega-3s in Asia.

Also new this year is a series of complementary sessions in the Global Market Theater, presented as how-to guides for business expansion and successful market entry strategies into China, Japan, Indonesia, Malaysia, Europe and the United States. The sessions will include speakers addressing market trends and opportunities, as well as the regulatory climate and requirements in the different markets, and will be presented by experts from organizations including EAS Strategies (Singapore), BrandHive and NSF International.

Registration is also open for the Vitafoods Asia Conference, designed to explore market trends (Your Business) and ingredient research (Your Science). Early bird rates for the conference are available through July 31.

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